Stretch Your Content Google way
I read a very interesting article in Forbes the other day about content. It talked about how important having real content was, opposed to the content that is only there for search engine optimization purposes.
Many businesses and bloggers feel like they do not have the time or money to write real content.
Why should they put that much effort forth is they can get the same results from the things they have been doing forever? Well, there are a few reasons that the old ways are going out and real content is no longer something that can be dismissed.
First of all, real content is important because of Google. Every update of Google’s search algorithm, Panda, Penguin, sends shock waves through the blogging and online business communities. They all wonder If their site will be hit and what the next update has in store if it is not.
Well, with real content, they would have nothing to worry about. There is no way that Google is going to punish sites that offer real, genuine content. In fact, that is just what Google is trying to promote. If your site is not proving real content, then you are shooting yourself in the foot already.
Secondly, real content appeals to real people. Forget the search engines for a second. Your whole goal is to get real customers spending real money, right? Right.
So why do you think they want anything less than real content. Yes, you can fool a few of the people some of the time, but you can’t fool all of the people all of the time. How many customers are you losing because you do not have real content?
Last but not least, real content can be stretched. What does that mean? It means that if you have real content on your site, you can market it, change it, distribute it, and reuse it to death and never have to worry about getting in trouble with Google.
Think of it this way: You write an article with genuine, real content. You share that article via Twitter, Google+, and Facebook. You then turn the article into an infographic and share that via Pinterest (and re-share the infographic on Twitter, Google+, and Facebook).
Then you turn that article into a seminar that you present. Record that seminar and turn it into a webinar. Condense the webinar into a YouTube video and an audio podcast. That YouTube video and podcast can then be re-redistributed via Pinterest, Twitter, Google+, and Facebook. It can also be posted to iTunes, Amazon and Android. You turn that article and seminar into a book, and then an ebook.
Voila. You have just effectively hit every possible market. All with one simple starting place: real content. Now do you think spending the time on real content is worth the effort?
About Author : Monta the mother of three children serves as an Expert Adviser on multiple household help issues to many Organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance. She is a regular contributor of “gonannies.com”. You can get in touch with her at montafleming6@tgmail dotcom.