We all have times in our life when our blog is the last things on our mind. However we know that if we leave our blog alone for too long we will lose all those readers we have worked so hard to get. But what do you do when you have so many demands on your time and almost no time to blog? Well, here are some tips to help you to stay productive and keep your blog updated even when you are short on time:
photo credit: Timothy Greig
Edit after –
One of my biggest pet peeves is that the faster I write and the bigger rush I am in the worse I type. My document ends up looking like a cat has been running over my keyboard as I typed. Needless to say, that is distracting. However I have learned that if I stop to edit my document as I go along I lose all track of what I was writing. I end up spending even longer than I wanted to trying to get back on task or slow down and write right.
The point is that now I have learned that I need to just write and complete the post. When I am done writing then I can go back over the post and check it for errors. This way I get all my ideas down before they leave me but I also provide the quality content my readers want.
Stay short –
Who told you that a blog post had to be pages and pages in length? You can have good quality content without having to drone on and on forever. I mean, get real. Most things in life can be explained in only a paragraph or two.
I suggest keeping your blog posts around five hundred words when you are in a rush. You do not really want to go any smaller than that for a text only blog post for two reasons. One, readers think anything less than that is not really a post and two, search engines do not like anything shorter than that to show up in their search results. So keep it short but not too short.
However keeping it short does have its advantages. Not only is it faster for you to write but readers also prefer short blog posts that they can scan and read quickly. Very few readers want to read pages and pages of text on a single blog post.
Lists are your friends –
Speaking of keeping it short, you should also break up your blog posts into smaller sections like lists. By adding headers or points a reader can scan your blog post and take only what they need out of it, Breaking your paragraphs and sections up clearly also helps reader’s eyes to follow along and not drift off.
Personally I love lists because when I am in a hurry I am very forgetful. I tend to get so focused on the point I am currently writing about that I forget what other points I was going to make. That is why I always make a list or an outline before I get started writing. I often add to that list as I go along, but it is a life saver when you forget what your next point was going to be and you can just look over and see it. Whew! Another great advantage to lists is that readers love numbers and so do search engines. I think that is because they can get a sense of how long an article will be based on the number of points. For example an article with ten points is going to be longer than one with three but shorter than one with twenty five. This helps readers to know what they are getting into before they click.
Get colorful –
If you are really in a hurry and do not have time to write more than a sentence or two then why not add something else to your blog posts. Images, videos and infographics are all very popular and effective ways to create a blog post without having to write more than just a caption.
You can even make your own video and upload it in just a few minutes if you would like. Many modern laptops come with built in web cams and microphones so that you can record yourself. If that is not something you want to do, then upload an already created video. You can also use something like a presentation or slideshow to make an effective post. Of course, those are time consuming to create but if you have already got it then posting it should take only a few minutes.
Infographics are very popular on social media and fun for people to read. Images are also great ways to bring reader to your blog. A picture is worth a thousand words, as they say, so adding one to your blog post is a great alternative to writing a lot of text. However make sure it is relevant and you explain why you chose to share the image. Also make sure that you have the right to use the image. There are plenty of free to use images available at sites like photopin.com.
Be passionate –
When you are in a hurry your best bet for getting content out fast is to pick something you love to write about. When you are passionate about a topic information just seems to pour out of you. That is when I do my best and fastest work and I am sure that is how it works for you too. Pick a blog post topic that is easy for you to write on and you know all about. You do not want to stop and do a lot of research.
Sometimes this can mean that you will have to stretch to fit the post with your blog’s overall niche topic but that is okay every once in a while. The point is to get quality work out fast and that is done by using your passion and letting your thoughts run out onto the page.
Be real –
Speaking of letting your passions out, feel free to be real. Blogging is all about the human connection. Unlike corporate or school work you are free to share your own thoughts and feelings in your blog. This may mean that you go on a rant about something or just gripe about how rushed you feel. That is fine.
You might be happy to find out that your readers have gone through the same things. Readers love to see the human side of blogger and feel like they connect to them. The more human and real you are, the more your readers will feel a connection to you and return to read more to strengthen that connection.
Use your fellow bloggers –
I am sure that you have made more than a few friends in your blogging community. You can use this as an asset when you are pressed for time. Contact your fellow bloggers and ask for permission to repost a part of their work on your site. This can mean more exposure for them and free content for you. Better yet, ask if they would like to create a guest post for you. Guest posts work because you are both getting something out of it. You get free, high quality content and they get a link to their blog on your blog which helps their search rankings. They also get exposure to your readers, which can help them to get more traffic to their blog. Everyone wins. Asking for help is not a shameful thing. Rather you should be glad that you have friends that can help you out in a pinch.
Have a backup –
Last but not least, make sure you have a backup for those rushed days. We all have times when we feel super productive and get more blog posts done than we really need. Save some of that evergreen content for later use in an emergency.
It is great to be able to post quality content you have written without actually having to write it right now. Be sure to rotate your backups so that they do not get stale, but always have at least one or two on hand in case of emergency. When you use it try to replace it as soon as possible. Having backups takes a lot of stress out of blogging and helps your blog to stay updated no matter what is going on in your life.
These are just a few tips to help you stay productive and keep your blog updated when you feel like you do not have the time. Do not lose all the readers you have worked so hard for. Instead keep updating your blog in record time by using some of these easy tips.