How to target your readers 100% all the time


“Content is king!” If used properly who wants constant targeted traffic on their website. No doubt you have heard or read this little pearl of wisdom on thousand of blogs and also from SEO experts after mentioning that you’re considering Internet marketing for your business, blogging, sometimes also known as content marketing.  While developing a solid content marketing strategy is important, it is not the only thing with which you need to concern yourself.

What is Content Marketing Anyway?

First things first. Allow me to  define what exactly we mean when we talk about content marketing. It is most important to recognize that it is not a one-time event, so don’t expect instant results and it is not  “set it and forget it.” Rather, than  it is continuous process that will help increase the number of qualified leads your company receives.

Quicksprout.com run by Neil Patel is a perfect example of content marketing, all their article educate ,entertain but at the same time leads us into one direction and that is their analytical tool, did you ever notice that fact

.

Content marketing is actually the process of creating and distributing content that your probable prospects will find valuable to implement on their own business. In light of this, all of your content should be geared toward your buyer persona.

But What Exactly is the Buyer Persona?

A buyer persona is essentially a character sketch of your best customer. Creating a buyer persona is the first step in developing a content marketing strategy. After all, you cannot create engaging content if you don’t know who you are creating it for.

Buyer persona consist of:

  • Age
  • Income
  • Occupation
  • Location
  • Social media habits
  • Life and career goals
  • Any information that will affect the buying process

It is important to realize that your business may have more than one buyer persona, and that’s OK. As the demographic identifiers come in, you will start to see a pattern forming. Most likely, you’ll wind up with one main persona and a few secondary personas, all of whom you need to create content for – but obviously you want to focus on your main persona.

How to find out your readers persona?

is content really king ?

Google, though most of the time people use but never ever think to find out the persona of their reader’s persona. This video is going to reveal this most crucial secret every blog owner should know.

But this method will not tell you who is basically consuming your contents, so its time to use alexa.com and check your siteinfo and grab this graph and try to analyse.

reader type of binarynote.com

How Do I Attract targeted Visitors?

Now that you have your buyer persona fleshed out, you need to start creating content that will attract these types of people to your website. The best content answers their questions or solves a problem they may have – in other words, it represents some kind of value to them, like we do publish readers query in the form of WordPress tutorials.  How to display post categories in different colors.

Create a mix of blog posts, Money Making WordPress Theme, Exclusive reviews , videos, and webinars that will nurture your prospects through the buying process.

Set up a separate landing page for each piece of content you create to capture your visitors’ contact information (at least names and email addresses). This is vital even if you do not have plans to use them for email marketing.

The content you provide in the early stages of the buying process should be fairly general and offer information about your industry and product. After your prospects receive the first bit of content, you can send them an offer to download another piece that will feature your product and outline the benefits these potential customers can enjoy if they decide to buy.

Such information is generally created as the information about your product and how to use that product is the second type of information these buyers will need. failing to catch any of them, may distract your readers to purchase product from you.

Think of content as a train of breadcrumbs leading your prospects down a trail that ends with them buying your product or service.

What about Content Distribution for targeted traffic ?

Social media guru Hiren Joshi  likes to say that every business is now a media company because they all have to produce a continuous stream of content to “entertain” their customers and prospects.

Just like any media production company, you need a distribution channel for your content. After all, you can produce the best content ever, but if no one sees it, what good is it?

Magic submitter is like a swish army knief tool for content distribution that must be tried at-least once, this is my personal favorite. Did you read that?

Use social media and email as your distribution channels. Each social media platform is geared toward certain types of content: Text works best with Twitter and LinkedIn, while photos and video are better on Facebook and Instagram. Push the proper type of content to the most receptive platform.

Content is certainly king, but instead of links I would love to say “distribution is queen”. Use these together to supercharge your online marketing efforts and always bring targeted traffic. What do you think about this content cu-ration techniques? Do share your views as comments

23 Brilliant Comments - Join Discussion Now!

  1. Hi Rakesh ,

    This is a Really Great Post , All Setup and Wonderfull Tips , Good Work Dear Thanks all Information For SHaring me Keep It up ,

    Regard
    Jasiica

  2. Sastonepal says:

    Hi Rakesh !
    Thank you for your great content. I really believe on quality content marketing. In this competitive marketing world, there are only rear content available and they get changes to high ranking on search engines and high volume of readership. Its hard to write high quality content but should know the real values of high quality contents for targeted readers.
    I appreciate for contributing to share tutorial base contents.

  3. Gaurav says:

    Hi Rakesh,

    Awesome post which contain very useful information about how to target your readers 100% all the time.Very interesting article and informative article. I liked it.
    Thanks for sharing views. Please carry on.

    • rakesh says:

      Hi Gaurav, if you like this post on ” How to target your readers 100%” then i am sure you would love to catch my new article on affiliate marketing too. Keep in touch

  4. Ravi says:

    Hi Rakesh,

    Great post. your article is so much informative and very helpful to me. i will definitely follow your guidelines to target the readers. providing them unique and quality content. thanks for the post.

    • rakesh says:

      You are most welcome ravi. right now trying to solve the affiliate marketing puzzle and if something positive comes in, we will surely inform the readers like you. Keep in touch

  5. Manish says:

    Hi Rakesh,

    For target to 100% audience content should we new, unique and informative, i agree with this and i feel that now a days content is the king for attract your audience. Thanks for sharing such a nice post.

    • rakesh says:

      Content is always king if your primary aim is to target your audience through content marketing, but it is very sad that most of the time we are not in a position to produce quality contents and settle with medium or below average content.

  6. Very good tips. I will use it for my blog. ty

    • rakesh says:

      Hi ravi Singh,
      Please do not forget to update – how much effective all these tips are. Keep in touch :)

    • Hi Rakesh,

      Very interesting and valuable tips to get more visitors, this article will surely help those who are facing problem in getting more visitors. Thanks for sharing these tips with us.

      Arpit

  7. Hi Rakesh,
    The post is really informative and and i think will help me to get more visitors.

    • rakesh says:

      Welcome robin, Thanks for your positive feedback on this wonderful post. Hope to see yo again on BN

  8. Kamal says:

    It took an immense pleasure in sharing my views here ! This article is huge and as we all know quality content brings effective results ! Content marketing is a boon in 2016.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>