How to target your readers 100% all the time
“Content is king!” If used properly who wants constant targeted traffic on their website. No doubt you have heard or read this little pearl of wisdom on thousand of blogs and also from SEO experts after mentioning that you’re considering Internet marketing for your business, blogging, sometimes also known as content marketing. While developing a solid content marketing strategy is important, it is not the only thing with which you need to concern yourself.
What is Content Marketing Anyway?
First things first. Allow me to define what exactly we mean when we talk about content marketing. It is most important to recognize that it is not a one-time event, so don’t expect instant results and it is not “set it and forget it.” Rather, than it is continuous process that will help increase the number of qualified leads your company receives.
Content marketing is actually the process of creating and distributing content that your probable prospects will find valuable to implement on their own business. In light of this, all of your content should be geared toward your buyer persona.
But What Exactly is the Buyer Persona?
A buyer persona is essentially a character sketch of your best customer. Creating a buyer persona is the first step in developing a content marketing strategy. After all, you cannot create engaging content if you don’t know who you are creating it for.
Buyer persona consist of:
- Social media habits
- Life and career goals
- Any information that will affect the buying process
It is important to realize that your business may have more than one buyer persona, and that’s OK. As the demographic identifiers come in, you will start to see a pattern forming. Most likely, you’ll wind up with one main persona and a few secondary personas, all of whom you need to create content for – but obviously you want to focus on your main persona.
How to find out your readers persona?
Google, though most of the time people use but never ever think to find out the persona of their reader’s persona. This video is going to reveal this most crucial secret every blog owner should know.
But this method will not tell you who is basically consuming your contents, so its time to use alexa.com and check your siteinfo and grab this graph and try to analyse.
How Do I Attract targeted Visitors?
Now that you have your buyer persona fleshed out, you need to start creating content that will attract these types of people to your website. The best content answers their questions or solves a problem they may have – in other words, it represents some kind of value to them, like we do publish readers query in the form of WordPress tutorials. How to display post categories in different colors.
Set up a separate landing page for each piece of content you create to capture your visitors’ contact information (at least names and email addresses). This is vital even if you do not have plans to use them for email marketing.
The content you provide in the early stages of the buying process should be fairly general and offer information about your industry and product. After your prospects receive the first bit of content, you can send them an offer to download another piece that will feature your product and outline the benefits these potential customers can enjoy if they decide to buy.
Such information is generally created as the information about your product and how to use that product is the second type of information these buyers will need. failing to catch any of them, may distract your readers to purchase product from you.
Think of content as a train of breadcrumbs leading your prospects down a trail that ends with them buying your product or service.
What about Content Distribution for targeted traffic ?
Social media guru Hiren Joshi likes to say that every business is now a media company because they all have to produce a continuous stream of content to “entertain” their customers and prospects.
Just like any media production company, you need a distribution channel for your content. After all, you can produce the best content ever, but if no one sees it, what good is it?
Magic submitter is like a swish army knief tool for content distribution that must be tried at-least once, this is my personal favorite. Did you read that?
Use social media and email as your distribution channels. Each social media platform is geared toward certain types of content: Text works best with Twitter and LinkedIn, while photos and video are better on Facebook and Instagram. Push the proper type of content to the most receptive platform.
Content is certainly king, but instead of links I would love to say “distribution is queen”. Use these together to supercharge your online marketing efforts and always bring targeted traffic. What do you think about this content cu-ration techniques? Do share your views as comments