Effective Writing Guide and Tips to Improve Content for SEO
Content has always been at the heart of search engine optimization and marketing. Without interesting and unique content, visitors would just last a little more than five seconds once they see your page. In recent years, the demand for interesting and engaging content has significantly increased especially after talks that SEO is slowly losing its grip on internet marketing. Whether this is true or not, businesses which have established their sites on the Internet should be ready.
Creating top-notch content for SEO is not that difficult, especially for professionals who keep themselves updated with the latest trends. In case you are an SEO specialist or writer who wants to learn more about content creation, then here are some valuable tips:
Keep Your Sentences Short
For visitors who are just looking for quick information, reading a three-line sentence would not be worth it. When writing content, especially at the beginning, make sure you start with short but concise statements. There is no room for confusion here, and it often enters long and complicated sentence constructions.
Use Social Media Sharing
Once you are done with the content or article, you may now share it with your social networks in Facebook, Twitter, LinkedIn, and other sites. Doing so will not only get you more views and traffic, but also increase your reputation as an information or service provider.
Avoid Editing and Writing at the Same Time
There are some writers who just cannot stand not editing a sentence they have just written. It is not bad to have a perfectionist attitude, but editing while writing would often mess up your thinking process. If you want to write fast, then make sure you write everything you think until you have reached a conclusion, or the minimum amount of words needed for the article. After you are done with writing, that is when you can use your editing skills to clean up some typos or grammar errors.
Block Your Internet Connection
While this method is definitely not for everyone, it will really help you focus on what you are doing. The problem with many writers today is that they write a few paragraphs, but when they get bored, minimize the document program and start surfing Facebook or other websites. Once you try it, you will see if it would work for your situation and working habits or not.
Use Informative and Factual Details
Creativity in writing content is a given, but in order to keep your article fresh and unique, you need to be updated with the latest in the industry. The ‘latest’ will include recent changes, news and even statistics about a particular subject. Once you do this, you will be surprised to get a lot of visits in spite an average-level of writing.
It is really difficult to maintain a unique and fresh content in your websites due to millions of new content published every month. And in rare cases, even if you thought you were able to create a unique write-up, your content might still become ‘duplicate content’ because of cliche words and ideas. But fortunately, with the help of the tips given above, you would have fewer problems in this aspect of internet marketing.
About the Author: Walter Simms is a journalist who has found his new love in the social media marketing niche. Through the years, he has been providing valuable information and tips to marketers and other professionals in the field. One of the firms he has worked for in the past is SEOP.com, which offers SEO consultation, web development and marketing services.