Blogging to Boost Your Business
If you have a physical business with no online presence you are essentially limiting yourself to customers in your local area. However, the minute you bring your business to the Web, you are opening up a whole new customer base. Once you have set up a website for your business with essential information on your physical location, the product or service you are marketing, and information about the purpose of your business, you will begin to experience interest in your business from all over the map. While the value of having an effective website to supplement your business is well-known, not as many people realize the importance of maintaining a blog to boost their business. Here we will explore how blogging can be an effective way to build your online presence.
Tip#1 Build Customer Trust
First of all, realize that blogging is a good way to showcase your expertise, and thus build customer trust.
Let’s say you are a chiropractor writing a blog to support your business. Your blog affords you the opportunity to not only let your readers know about special deals on chiropractic adjustments, but also to write regular features on health issues connected to chiropractic care.
One week you can talk about how chiropractic care is an excellent, non-surgical means of pain relief. The next week you can talk about the most common causes of back pain. The week after, you can blog about chiropractic care as a solution to headaches, and so on and so forth. The point is, you can use a blog to let your audience know that you are well-versed in your subject matter.
Tip#2 Tell Something about Yourself
Secondly, you can use your blog to let your readers know a little more about you. If you are a freelance writer, you can write about your recent projects and how you approached them. In between these posts, you can talk about your views of what good writing should look like and give advice to other freelance writers.
This way, when potential clients are browsing your site and considering your services, they can read your blog and get an idea of your character, personality and work ethic. Because you lend instruction to others, clients will view you as an authority in what you do.
Tip#3 Update Regularly
Third, when you regularly update your blog, you give your clients and customers a reason to come back to your website again and again. If you notify your readers via Facebook and Twitter any time you have a new post, you are getting your readers back to your website more often, where they have a higher chance of making a purchase or inquiring about a service.
Once you’ve decided to start a business blog, it is important to make sure that your grammar and spelling is correct. If customers see sloppy spelling and grammar, they will assume that is the way you run your business. You may want to run your content past a trusted friend or family member to edit and proofread your writing before you post it.
Last but not least, update regularly and often. Your clients, customers and followers will stop visiting your blog and your website if you don’t keep the material current and fresh. Blog with a passion, blog with authority and blog with consistency to build up a loyal customer base that follows your business’s every move.