2 Powerful Tools from Google for Search Engine Optimization
It takes some effort and time to get your website/blog out there and get some exposure and targeted traffic on the internet. And for that you must do some Search Engine Optimization (SEO) which will help your blog get a higher Page Rank or rank high on the search results. But it is certainly not that difficult to achieve a good ranking, if you learn the techniques on a daily basis. And this article is a condensed form of some of the crucial SEO techniques that you must do as a web master or blogger.
Essentially, there are 2 types of SEO techniques that you can do on your blog, one is on-page optimization and the other is off-page optimization. Here I have discussed 2 of the most powerful tools from Google and how it can leverage your on-page optimization efforts and obtain the maximum Search Engine Optimization advantage for your website.
Google Webmaster’s Tool – First Free SEO Tool
Google provides some fantastic, free and powerful tools for webmasters/bloggers that you must utilize for generating greater profits from your websites without spending a dime. Google Web Master’s Tool is one amongst them. This tool gives you all the crucial information about your site that will help you rectify the problems and improve your site’s performance and visibility on the internet.
As a webmaster or a blogger, you must definitely have a Gmail account which you can make us of to submit your website/blog to the Google Webmaster’s Tool. Once your website is submitted, the tool starts extracting important data pertaining to your site’s configuration, analytics and diagnostics.
One of the greatest benefits of using this tool is that you can submit a Sitemap (an XML file) to Google and track the number of links that are indexed on your site on the Google search engine. A sitemap makes it easier for the search engines to understand and navigate through your site with ease, which is also a vital Search Engine Optimization aspect that affects your site’s Page Rank and SERP (Search Engine Results Pages) ranking.
You can also analyze and improve several other parameters on your site that will make your website more search engine friendly to get more traffic and profit in the long run.
Google Analytics Tool – second Free SEO tool
Google Analytics Tool is yet another effective and free tool provided by Google for bloggers and webmasters that will help you gain valuable insights into your website’s traffic, visitors, traffic sources, traffic pulling keywords and other relevant data that will help you improve your site’s traffic and profitability.
You can compare your website’s traffic from different periods and see whether it has improved or dropped to the ground. And you can analyze the percentage of traffic coming from various sources like search engines, other sites, and direct traffic and study each of them separately in-depth.
Some of the other important parameters that you can analyze using this tool are the average time your visitors spend on each page, the bounce rate, new visitors, returning visitors and whole lot of other discreet information that will help you better optimize your site.
If you are really serious about your Search Engine Optimization efforts, then you must track your site’s traffic using Google Analytics tool. This is a must use tool for every blogger/web master that will help you optimize your website traffic and draw more highly targeted traffic on the way.
If you are absolutely determined about your website’s performance, health and profitability, then you must definitely start using these 2 highly powerful SEO tools provided by Google.
The other amazing tools that you can utilize as an online entrepreneur are Google Keyword Tool, Google Adwords and Google Adsense.
About The Author: Brendan Egan, founder and owner of Simple SEO Group, helps small businesses with their websites. He is an expert in online marketing, small business web design, and Search Engine Optimization (SEO) and is readily available to assist your business with their online needs. Brendan can be reached by visiting www.SimpleSEOGroup.com