15 Title Tag Optimization Tips for SEO


Title tags are not only one of the first things you see in the search engines, but what a visitor see  in  your website when searching in search engines. If your title tags and then suck your end users and  put pressure on them?

If your title tag does not convey the message it should deliver. If your title tags do not have a keyword or key importance for landing pages and topics?   Do you think, you can attract your visitor for a lame title, that does not attract or does not have any value.

You have to make some  extra effort to provide some general terms that go with SEO . If you are new to seo and does not have read my previous article about seo. It is  highly recommended for you. Complete search Engine optimization Guide

You basically have to use your title tags not only the appropriateness of  keywords displayed, but they must be relevant to the end user and competitive enough for the end user who wants to come to your site. So how do you do it with your title tags?

must read : how to find out profitable keywords using google keywords tools- A detailed Tutorial

First Put keywords in the beginning:

search engines assign more emphasis on the first word in the title tag of a second and so on. From the perspective of ease of use, understand users as only the first 11 characters of the joints, it is important to get the most out of these characters by placing the main content.

Use key phrases instead of keywords:

If your page title contains a phrase instead of a keyword, then it is more likely that you will attain a higher ranking in search engines for specific user searches. Thus, for example if you have a company that makes toys, then you will rank better if your web page title contains more specific key phrases rather than just “toys”.

Use modifiers:

In SEO, modifiers are words like “best”, “offers”, “buy”, “cheap” and “reviews”. Users tend to include modifiers in when searching and subsequently when scanning the web pages on a SERP.

Use numbers in title Tag

This is purely a usability tip. Users do not typically search for the “50 best button designs for inspiration” but they would rather click on it in a SERP rather than a title that reads “best button design inspiration”. I would dare to add more – they would even prefer to click on it rather than one that reads “best button design inspiration – 50 excellent examples”.

Numbers convey meaning to users as to what they should expect to find on a web page and they also serve to attract their attention especially if they are at the beginning of the title.

The 2nd and 3rd web sites listed in the above SERP are more likely to be clicked on by a user searching for inspiration. This is due to the use of numbers and the cleverly worded title.

Separate your keywords with hyphens (-) or pipe (|):

All hyphens and pipes makes it easy for your user to scan the contents of your title tag. From the perspective of SEO, and hyphens added feature that will enable you to rank for different keywords when inserted only once.

For example, if you are a web designer then key phrase “Web Design” connect you with search queries for “web design” and “web design.” Seen from the user, and this is very helpful when you do not restrict the user to type in a specific phrase to access related content.

Shortcuts include:

Unlike synonyms, there is still some debate as to whether the search engines interpret the meaning of abbreviations. Even if they do, it will be difficult, if not impossible, for search engines to both users and to derive the content of the page from a shortcut alone.

This is because it cannot explain abbreviations differently, such as “AAA” can be interpreted as the American Automobile Association, and the arrival of all regions, and anti-aircraft artillery and other ways 190th However, users can search for a shortcut directly (as in the case of SEO).

Therefore, if your content is a part of something that can be converted into a shortcut, it is best to include both keywords and shortcuts full. Abbreviations are the only text that should be written in capital cases in the title tag. Plain text, use the case of property or proper case, because these are easier to scan and look more professional.

Each page, your website has a unique page title:

putting certain keywords in the title tag for each page based on the content of the page and make your individual pages easier to categorize search engines. Moreover easier for the user to determine which page to click on the SERP when presented with a number of pages on your website.

Best title naming convention for the site:

the first word in the title should be the name on the Internet. It should then be followed up by a slogan; a brief description of the site is about. No website address starts with a general statement as “” or “Hello”, because it will make it more difficult for the user to determine your location.

In addition, if users choose to bookmark it, your site will be indexed under “T” or “W” or while the user will try to find help the first letter of the company name.

Best title naming convention to other pages:

Start the title with keywords or the most information-bearing words that describe what the page contains. This should be followed company named at the end of the title. Why name of the company is located at the end of the title is that if the user to a page through internal website so that he / she already knows the location they are at.

If access is by searching on the Internet, and they are more interested in the specific content of that page. They are still unable to determine who owns one place to another ID (such as a logo).

Don’t  Try –  Title tag Optimization Tips

make the content of the title tag longer than 69 characters:

because Google, Bing and Ask appear only in the first 69 characters as the title of web pages in the SERPs, while Yahoo shows 72. After this does not necessarily mean that you have to try to use all 69 characters in your disposal.

While many keywords can give you to show up in more searches, users will your find it more difficult to clear titles anymore. Moreover, because of the density of keywords and keywords in your title be more suitable for search engines if your title contains fewer characters.

Notice how the words the most important task “Wales” has been replaced by the deletion in Google SERP instead of a Web page in the same SERP Yahoo. This is because the Yahoo shows signs of further SERP him. In this case, this problem can be easily solved by removing useless words “Welcome to the website of” from the title tag.

Do not put a lot of keywords:

From the point of view of SEO, and this is a practice known as keyword stuffing to achieve the best search rankings. And not only does this method not work, but the major search engines like Google will penalize it for you. Seen from the user, even if your hand is able to show up on the SERP, it would be likely that the user clicks on it for the simple reason that it will look as though you have a website dealing with a little bit of it all. While keyword stuffing amateur title of your appearance will show little value to the user.

Do not use stop words:

Stop words are words that are ignored by search engines and users (sometimes). These include words such as “of”, “it” and “that”. There are a number of stop words, so it’s worth checking out when you improve the title tag. From the perspective of ease of use, I recommend that you do this process carefully.

Being judgmental and remove the useless words that do not help the user to determine the content of the page. Remember that some users still will stop words in their searches

Do not use a lot of commas:

Although spacers can look good for the user to scan the content of your page title, using a lot of them can cause search engines to penalize you because they interpreted as keyword stuffing. Therefore, it is advisable to separate the keywords using hyphens (-) and pipe (|) or (_) symbols. Yes, underline.

Although I found the underscore character is not very useful, and I included it surprising that some “experts” seem to have forgotten that search engines such as pressure and deal dashes since 2007!

Do not use special characters:

search engines tend to ignore the special characters. For example. Google on the other hand are special characters used to attract the attention of the user, although I personally believe that this strategy will backfire, as it reduces the credibility of the site. Therefore, it is best avoided because it would add real value to the user or SEO

No synonyms than:

It is true that users can use “buy” to mean “buy” and vice versa, so you may be tempted place them both in your title. Unfortunately, this will cost you wasting value figures in your title tag. Fortunately, search engines like Google (since 2008) and recognizes more synonymous with more than that. So my advice is to include synonyms, unless you think that the user can search for various keywords. Otherwise, stick to the most common keywords

This article has been written by a technical writer working at Vistas Ad Media Communications Pvt. Ltd. – Web design company Bangalore and ecommerce web development Company Bangalore






24 Brilliant Comments - Join Discussion Now!

  1. Jessica says:

    Great to own a piece of writing covering the fundamentals and reminding no matter that despite what alternative link building and SEO tricks you have got, if you do not get the fundamentals right then nothing else matters. Thanks

    • rakesh says:

      That is the main reason most of the time we fail to attain the top position in serps, because we do not follow the basics. Happy to know that you find it useful. Will catch you very soon.

  2. appreciate your points which you have explained here with the help of matt cutts video …Boss can never be wrong ….i must say this for newbies as well as experienced ones never get your eyes off from onsite if u want to succeed in seo campaign

  3. jeremy mcdonald says:

    Thanks for sharing a must learn video of onsite as onsite is perfect of the site better the site perform on search engine

    • rakesh says:

      Besides all hype and hoopla of social networking sites, we can not forget about the power of seo and that is the constant source of traffic, so it is must for every blogger or site owner to know at-least the basics.

  4. David Hood says:

    Underscore is not often used in the written text. Content is about words and context and underscore is seldom used. Most of the time, it is only used in replacement of a space.

  5. Wow! Those are really really awesome tips. I thought I’m gonna give myself an A for creating title tags. Too bad I found your post late, I’m gonna keep this.

  6. Sri Dharan says:

    It was Good analysed article. I’ll remember these all steps while i create new post. Thank You.

  7. Very good article. i really appreciate your efforts. i definately keep these tips while making my new post. keep up the good work.

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